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Warner Bros. Home Entertainment Group has released the following announcement stating that The Dark Knight has sold over 1.7 million Blu-ray Discs worldwide, including over 1 million domestically:"The Dark Knight" took the world by storm on Blu-ray and DVD, breaking records for 2008. The blockbuster hit from acclaimed director Christopher Nolan became an instant must-own classic with Blu-ray sales of over 1.7 million units and total DVD and Blu-ray sales of 13.5 million worldwide*, including consumer sales and rental sales, in one week. Brisk consumer sales – totaling over 10 million with one week of sales reported - are expected to continue through the holiday season. "The Dark Knight" is the best selling Blu-ray title in history and will become the best selling 2008 title overall this week. The response to the digital copy offering included on the Blu-ray and Special Edition DVD has been remarkable with the number of consumers activating their digital copies approaching 300,000. "The Dark Knight" is already the number one movie for the year on the iTunes 2008 Chart.
* The Dark Knight figures included sales data from US, UK, Canada, Japan, Benelux and Australia.
(Source - Warner Bros. Home Entertainment Group)
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Original Post 12.12.08
The Dark Knight is a Blu-ray Disc superhero, selling a record 600,000 copies on the new format in the U.S. on its first day of release on Dec. 9, or about 21% of its total units, according to Warner Home Video.
The studio believes U.S. Blu-ray sales could hit 1 million high-def copies in week one—a format milestone—according to WHV president Ron Sanders.
“We think we will hit 1 million this weekend,” said Sanders. “What’s really encouraging about it is that the Blu-ray version did exceptionally well across the board. It wasn’t just selling in Best Buy or Wal-Mart, but also it did well in grocery and game stores. It was surprising to us just how well it did.”
(Source - Video Business)
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