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Wired.com: Is there a connection between your series Batman, Inc. and the corporatism that's running a bit wild in the 21st century?
Grant Morrison: Yeah, there's a little bit of that. I got the idea looking back through my Batman research, and suddenly there was the Batman symbol from Tim Burton's film. And I found it interesting because it was one of the biggest merchandising symbols in history, and it really sold that movie. But it also looked like a gaping mouth. [Laughs] It made the Batman symbol a giant, gobbling capitalist. So I wanted to take that branding and put it in the hands of Batman himself.
Wired.com: What inspired this approach?
Morrison: It's partially influenced by the 1970 Peter Sellers and Ringo Starr movie The Magic Christian, which is about a rich guy who sets up all these bizarre psychodramas to make a point and change the world. So I wanted to play with that concept: What would you do if you were a rich person and decided to do the right thing with your riches? I'm filtering that corporate approach through Batman to see what we get.
Wired.com: Iron Man is popularly regarded as the first quintessentially capitalist superhero, and the egotistical film Iron Man 2 seems to be successfully backing up that claim. But Bruce Wayne was a billionaire capitalist decades before him.
Morrison: The way I see it is that Batman is a lot more Protestant. He doesn't drink; he's a pretty straight-edge guy. Tony Stark is a real playboy, which makes him dangerous and easier to corrupt. Bruce Wayne is much more disciplined in his approach to the world. But there is a little Tony Stark in him, because everyone wants to be a billionaire.
Check out the entire interview here.
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